The Asian Pacific American community is growing with a fastest and most amazing speed. Since 1990, Asian Americans had grown over 50%. If we inspect carefully the data, it’s easy to see that the annual income of Asian American families is 10 thousand dollars higher than average American families. Compared with average age of American people, Asian Americans are younger and higher-educated. Moreover, most Asian Americans live in metropolis.

In Southern California, the Asian American population is huge, fast-growing, and concentrated. Southern California Asian American population is 4 million persons.

Asian Americans are the fastest growing ethnic group in Southern California (+54% between 1990 and 2000). The Asian population will account for 30% of all growth in California between 2000 and 2015. Southern California represents the largest Asian market with 18% of all Asians within the U.S. living in Southern California. Asians are fast becoming a vital share of the vast Southern California market.

With the large amount, Southern California Asian Americans have high quality in buying power and social influence. Southern California Asian consumers account for $70 billion of annual buying power. The median household income of Asian Americans is 30% higher than that of total U.S. households ($57,518 vs. $44,389). 38% of Asian families have incomes of $75,000 or more.

Southern California Asian Americans are young but highly-educated with professional skills. With a median age of 31 years, the Asian American population is younger than the U.S. population as a whole. Asian American adults over-index the total U.S. with college degrees (41% - Index 164) and professional/managerial jobs (43% - Index 128).